ARTIST AGENT COURSE

_  This is individual tuition for entrepreneurs interested in representing artists and helping to promote their careers.Each course is custom design and scheduled for your needs.

If you are or someone you know is interested in:

• Detailed answers about the artist agent function
• Overview of the arts marketing world with specifics of the San Diego art scene.
• Collectors - who and where is the new market and what methods do we have for connecting to this potential sales group
• Making a project based strategic plan for your agency

Artist Agent Training Course

This short course is four, two hour sessions and can be completed at your own pace of time weekly, monthly or even over a year. The cost is $200 for all four sessions. There is a discount of $50 if you join a group taking the course for the first two sessions.

• Lesson one: Overview of the arts marketing world with specific of San Diego art scene. This places the role of an artist agent in a context.
  
  Homework: choose art galleries you admire, read a general book on marketing for artist, start a short list of artists for your agency
  

• Lesson two: Collectors - who and where is the new market and what methods do we have for connecting to this group
  
  Homework: Write up a page or two of your future vision of what you want to be doing in 2 years time
  

• Lesson three: future model - 7 S for linear thinkers or circular diagram for right brained persons which is the first stage of making a project based strategic plan
  
  Homework: Fill in your phases and actions plan using the artist agent definition sheet to finish your strategic plan
  

• Lesson four: Detailed questions and answers about the artist agent function going step by step through the agent definition sheet
  
  Homework: Choose goals set in the viability phase of the strategic plan to start your agency.