A GUIDE FOR ARTISTS - KNOW YOUR COLLECTORS
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Patricia Frischer conducts a two hour workshop reviewing all the details necessary in learning about why people buy art. This workshop can be arranged for a group or as an individual lesson by Patricia Frischer who is an active artist and has been an art dealer and art professor. Ms. Frischer also gives short training courses for Artist Agents. Contact her for more information on any of these subjects at [email protected] or by telephone (760) 943 0148
There are seven types of buyers of art. All the categories below are valid and many collectors fall into multiple categories. It is best for artist to recognize why someone buys their art and even why they may reject it. Removing this mystery helps the artist to be free of guilt and confusion when selling what is basically a personal communication.
Special thanks to all the art collectors that contributed their time and expertise: Lynn Schuette, Mark Lugo, Kayley Vernaillis, Debby and Larry Kline, Walter Pomeroy, Ellen Phelan, Armin Callo, Iris Strauss, Dana Fayman, Ken and Terry Miracle, Diane Hattula, Larry and Debra Poteet, Stuart Burton, Doug Simay and special extra thanks to Roy Johnson for the seven categories.
Copyright © by Patricia Frischer.
Patricia Frischer conducts a two hour workshop reviewing all the details necessary in learning about why people buy art. This workshop can be arranged for a group or as an individual lesson by Patricia Frischer who is an active artist and has been an art dealer and art professor. Ms. Frischer also gives short training courses for Artist Agents. Contact her for more information on any of these subjects at [email protected] or by telephone (760) 943 0148
There are seven types of buyers of art. All the categories below are valid and many collectors fall into multiple categories. It is best for artist to recognize why someone buys their art and even why they may reject it. Removing this mystery helps the artist to be free of guilt and confusion when selling what is basically a personal communication.
- The emotional buyer - one of our favorites, this buyer falls in love, woos and wins a piece of art. Meeting the artist and supporting them with a purchase builds a collection and a new circle of friends at the same time.
- The decorators buyers - finds a vacant place in their home and seeks to fills it. The advance decorator buyer knows that by changing the art in a room an entire new feeling can be created. Interior decorations can put you in touch with a large selection of artists so make sure that you have a emotional or intellectual connection to that work as well as a perfect match for the couch.
- The buyer of an artists name - this is an educated buyer who seeks out well know artists with track records. We encourage this buyer to acquire the best piece they can afford by an artist. You will never regret a work you buy as much as the one that got away.
- "Keep up with the Jones" buyer - the spirit of competition is alive and well with this type of buyer and the art world appreciates how they influence the market price. . This buyer might spend a bit more than they can actually afford to obtain the cherished object. Galleries and artist will often offer ways to pay for work on time if asked This buyer can find bargains at charity art auctions and will eventually be able to give part of their collection to an institution and get a healthy tax deduction.
- The Corporate buyer - this buyer has achieved the financial success personally or in their business and can use art to show they have taste, discrimination and class. This collector might try to buy a piece from every period of an artist or buy work of each artist from a region or period.
- The Souvenir buyer - almost all great collectors starting by buying work on vacation. These works are sentimental reminders of past times and a good start to the critical process of accessing art.
- The Investment buyer - Every collector has a limit to the funds they will spend on art which has no possibility of holding its value. Investment buyers are very selective and check the artist track record and the art work's provenance. They realize that an art work in their home or office is more enjoyable to gaze upon than a stock or bond and can yield the same dividends.
Special thanks to all the art collectors that contributed their time and expertise: Lynn Schuette, Mark Lugo, Kayley Vernaillis, Debby and Larry Kline, Walter Pomeroy, Ellen Phelan, Armin Callo, Iris Strauss, Dana Fayman, Ken and Terry Miracle, Diane Hattula, Larry and Debra Poteet, Stuart Burton, Doug Simay and special extra thanks to Roy Johnson for the seven categories.
Copyright © by Patricia Frischer.
